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Coastal Communities Team

Coastal Communities Team

Southend-on-Sea is one of the country’s most popular day trip destinations and has a hugely successful tourism profile. This Coastal Community Team’s priority is to increase the economic impact of the tourism sector, developing and sustaining new markets and delivering a high quality, year round destination of choice.

Converting day trips into longer staying short breaks with the increasing volume and quality of hotels on offer in the area is a transformational objective and one that can be delivered successfully through this new partnership approach.

The partnership comprises of tourism businesses and organisations, the cultural sector, transport, retail and leisure. Our key ambitions are to increase the value of visitors to the economy and ensure that a consistent message, offer and experience is delivered.

Southend Tourism Partnership

Southend-on-Sea Coastal Community Team, is called the Southend Tourism Partnership which has formed to enable the local tourism community to come together, develop a common vision and plans.

About Coastal Communities Teams

What is a Coastal Community Team?

A Coastal Community Team is a local partnership consisting of the local authority and a range of people and business interests from a coastal community who have an understanding of the issues facing that area and can develop an effective forward strategy for that place. The Team should include a range of local stakeholders and have broad support. Members of the team could be drawn from any part of the community who have an interest in their area being successful. We would also expect to see existing groups joining the team, such as local voluntary and community organisations, the town team and Business Improvement District (where these are in place), Destination Management bodies, major local employers and representatives of important local assets, such as a major local tourist attraction. 

What will Coastal Community Teams do?

Coastal Community Teams should have an understanding of the economic issues facing their local community and should develop a plan for making improvements. This may build on existing work which is already underway or could be an entirely new initiative. While Coastal Community Teams may choose their own priorities, suggested areas of focus, particularly for very new partnerships, are as follows:

  • Enhancing the attractiveness and accessibility of public areas
  • Providing increased community facilities
  • Promoting the visitor economy
  • Encouraging sustainable uses of heritage/cultural assets, and
  • Creating links to support the growth and performance of the retail sector

In terms of the plan developed by the Coastal Community Team, this should focus on a defined local area, which should be specified in the application form.

It is anticipated that Teams will cover a particular coastal town or a group of nearby and economically connected small towns or villages.

The government has provided more than £1 million to fund 104 further Coastal Community Teams, on top of 12 existing pilots, to help bring jobs, growth and prosperity back to our beach towns and cities.