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Southend is waving Purple Flag high after retaining award

Published Wednesday, 7th February 2018

ACTM Purple Flag Logo

Southend-on-Sea Borough Council has successfully been awarded an interim Purple Flag for night time safety for the fifth year running.

Purple Flag is a town and city centre award – similar to the Blue Flag for beaches – which recognises safe and well-managed night-time economies. The town centre is assessed yearly on its standards, management and good practice to maintain a safe prosperous night time economy, with Purple Flag status awarded for two years following a full inspection and an interim award announced yearly.

The award aims to raise the standard and broaden the appeal of town and city centres between the hours of 5pm and 5am and recognises areas for providing a vibrant and diverse mix of dining, entertainment and culture while promoting the safety and wellbeing of visitors and local residents.

The Purple Flag working group, a multi-agency group of members from the public, private and voluntary sector, worked together to achieve the award. Those involved include Essex Police, the Southend BID and Southend Street Pastors.

Cllr Ann Holland, Executive Councillor for Culture, Tourism and the Economy, said: “We are thrilled that we have once again maintained our Purple Flag status for night time safety in Southend-on-Sea.

“With this being our fifth consecutive award, we are now showing that Southend has much to offer, not only day-trippers, but also those looking for a night out with their family and friends. Whilst any busy town and city centre will have its issues, this award highlights the areas where community safety for the night-time economy is taken seriously, allowing visitors to safely enjoy their night in our town.

“The hard-work of the Council and all its partners to enable us to be considered for this award must not go unnoticed and we are all confident that this award is here to stay.”

Southend BID Manager, Alison Dewey, said: "The BID works continuously to make Southend a safe and attractive place to visit, both during the day and night.

“I’m very proud that Southend has retained its Purple Flag status, thanks in part to the BID and we will continue to strive to make Southend a safe, happy and vibrant place to come on a date, enjoy a party, go clubbing or bring the family for a fun night out together.”