Southend’s children’s centres recognised by UNICEF for their support to new parents

Published Thursday, 8th November 2018

Unicef Logo

Southend’s children’s centres have received recognition for their support to new parents, in being accredited the stage 1UNICEF Baby Friendly Initiative (BFI).

The BFI recognises public services which support families with feeding and in developing close, loving parent-infant relationships, ensuring that all babies get the best possible start.

The initiative aims to increase breastfeeding rates whilst encouraging venues, premises and services available to support parents to make informed decisions about feeding.

Southend’s children’s centres are run by Family Action, working collaboratively with A Better Start Southend and Southend-on-Sea Borough Council. The children’s centres’ staff have undertaken training and assessments to enable staff to:

  • support pregnant women to recognise the importance of early relationships for the health and wellbeing of their baby
  • protect and support breastfeeding in all areas of the service
  • support parents to have a close and loving relationship with their baby

Councillor Lesley Salter, cabinet member for healthy communities and wellbeing said, “This accreditation gives us an official stamp as being an authority which supports new parents. Developing strong early bonds is vitally important and we are committed to providing compassionate, non-judgemental, parent-centred and family-centred support.”