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New bus to promote green travel to Southend

Published Wednesday, 4th December 2019

The new Arriva bus – which bears the old Southend Transport livery – promotes the Visit Southend website on its sides and South-Essex based sustainable transport campaign ForwardMotion on the back

A special liveried bus is hitting the roads of Essex to promote Southend as the county’s top visitor destination and encourage people to use public transport.

The new Arriva bus – which bears the old Southend Transport livery – promotes the Visit Southend website on its sides and South-Essex based sustainable transport campaign ForwardMotion on the back.

Unveiled at the Southend Christmas lights switch-on, it is now attending events across Essex in addition to running regular bus routes.

Scott Dolling from Southend-on-Sea Borough Council said: “As the festive shopping period comes into full swing, it is wonderful to see Arriva supporting both our local visitor economy at a time that is critical for local businesses.

“ForwardMotion encourages people to use sustainable transport, including walking, cycling and using public transport and is a great source of information and inspiration for those already travelling sustainably as well as those wishing to reduce their dependency on their car.

“Southend welcomes around 7m visitors every year. While many come by car, we can all help the environment and tackle congestion by using public transport more.

“I am delighted to see this bus now touring Essex’s roads and encouraging people to rethink how they travel to and from our town.

Graham Wykes, general manager for Arriva Southend, said: "Sustainable travel is a key focus for us at Arriva and we should all be doing a little bit more to reduce the number of cars on the road, particularly in high footfall areas. Using public transport is a brilliant way to reduce our impact on the environment and we're proud to be part of a project that raises awareness of sustainable travel in the area." 

Festive challenge

People across south Essex are being encouraged to try travelling by public transport throughout December as part of a Festive Travel challenge, and be in with the chance of winning £250.

Launched this week, the Festive Travel challenge gives residents from Thurrock, Basildon or Southend-on-Sea the opportunity to win a £250 prize for completing just one journey on a bus or train which they would have normally travelled by car. Further information here.