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Gritting with the stars

Published Thursday, 27th February 2020

Gritter lorry

Three gritters with star-studded names will be treating roads near you following a week of intense Twitter voting.

In the first week of February, Veolia, the council’s recycling and waste contractor, asked local residents to submit their suggestions to name three of the council’s gritting vehicles. After receiving over 100 submissions, the council and Veolia whittled the list down to just nine.

Following three Twitter polls that were live on the council’s Twitter page for one week each – including an additional 24 hour tie-breaker following a split decision – the council can officially announce that the three winners are:

  • Grit Me Baby One More Time
  • Brad Grit
  • Thaw Enforcement

Cllr Carole Mulroney, cabinet member for environment and planning, said: “It has been a lot of fun to see how our residents voted in this light-hearted poll. Each winner will I’m sure bring a smile to people’s faces, even if just for a second, and that makes it all worthwhile. I would like to thank everyone who voted, particularly those who helped Brad Grit ‘Snatch’ the victory.

“My thanks also go out to Veolia, who have assisted with this competition and will now be printing the names on the vehicles. We know from our experience with the naming of the ‘Skatey McSkateface’ skatepark that residents enjoyed being a part of the naming process, and whilst we told ourselves we wouldn’t be drawn in to holding another naming competition for a while, oops, we did it again.”

Chris Smiles, regional manager for Veolia, said: “We are delighted that so many residents took part in the competition. We hope that, thanks to the public poll and the social media campaign, Southend residents know a bit more about our gritting team that is working hard to make sure our roads and pavements are safe in the morning.

“Keep an eye out on cold nights and you might spot Grit Me Baby One More Time, Brad Grit or Thaw Enforcement in the Borough.”