Sustainable Travel Transition 2016
We have made an application to the Sustainable Travel Transition Year Revenue Competition 16/17.
We will hear the outcome of this shortly so that the programme can commence as early as possible this financial year.
The application focuses on the Ideas in Motion programme, which is a sustainable transport campaign with a difference. Based on evidence from behavioural science and detailed research with local people, the community-led campaign has reduced car use and increased active travel in Southend since 2011. With the transition funding, we will be able to extend proven interventions and focus on travel to work, school and training - to meet our objectives to boost the local economy, increase cycling and reduce CO2. With academic partners, we will test interventions in a controlled trial, so we understand what works best and can make an evidence led bid for Access funding in the future.