Southend-on-Sea City Council is reminding residents to celebrate responsibly this autumn with its Rocket O’Clock campaign, which encourages safe and considerate use of fireworks.
As Southend's autumn fireworks season gets under way, the seafront displays signal the start of this period, marking the beginning of weeks of Bonfire Night, Diwali, and other seasonal celebrations.
The campaign, first introduced in October 2024, asks residents to limit personal fireworks to early evening hours, ideally between 7pm and 9pm, helping reduce the impact on families, pets, and those sensitive to loud sounds.
Cllr Lydia Hyde, cabinet member for climate, environment, and waste, said: "Fireworks can be a wonderful part of our celebrations, but they can also be disruptive if used at the wrong time."
"Rocket O'Clock ensures everyone, including families, pets, and those with sensory sensitivities, can enjoy the festivities safely. We encourage residents to follow the campaign and attend public displays where possible."
Southend's official seafront fireworks, delivered by the Southend Seafront Partnership and others, light up the skies every Saturday from 27 September to 15 November.
Launched from a barge in the estuary to the east of Southend Pier and in line with Rocket O'Clock guidance, the displays offer safe, family-friendly fun and a spectacular start to the fireworks season.
Residents can support Rocket O'Clock by:
- keeping private fireworks to the early evening hours of 7pm to 9pm
- attending organised seafront displays instead of holding their own
- choosing quieter fireworks where possible
- informing neighbours in advance about personal displays
Those having their own displays are also urged to follow bonfire and safety advice and the fireworks code. This includes only buying fireworks marked CE, and supervising children at all times.