Following an overwhelming response from visitors across the UK and beyond, Poppies on the Pier will remain open for an extra week.
The installation features more than 110,000 hand-knitted poppies along the world’s longest pleasure pier. The final day of the display is now set for Sunday 23 November.
Extending the installation ensures even more people can experience this moving tribute to those who served and sacrificed. Over 17,000 visitors experienced the display in the first seven days and this number is expected to exceed 20,000.
Councillor Matt Dent, Cabinet Member for Business, Culture, Music and Tourism, said: "The response to Poppies on the Pier has been truly overwhelming, capturing hearts locally and globally. I am very proud that this exhibition has truly put Southend on the map, and that Southenders have come out in droves to pay their respects.
"Extending the display is a further mark of respect and ensures even more people can experience this breathtaking tribute. For those who can, we encourage visiting on weekdays, which tend to be quieter and offer a more reflective experience."
The Royal British Legion will continue to host its Poppy Appeal stall on the pier throughout the extended period.
Laura Gibbs, Regional Poppy Appeal Manager, added: "We are thrilled to remain part of this incredible project. The generosity and support shown by visitors has been inspiring, and every donation helps us continue our vital work for the Armed Forces community.
Visitor information
- Closing date: The installation will close at the end of Sunday 23 November
- Pier access: The pier walkway will be closed on Monday 24 November until 12pm for de-installation, but the pier will otherwise remain open under its summer timetable until Monday 1 December, when winter hours resume
- Best times to visit: Weekdays are generally quieter after 2pm than weekends, offering a more relaxed experience
- Special offers: Veterans pay the concessionary rate for the duration of this event. Please show a valid HM Armed Forces Veteran Card to receive discount. Discounts for over 60s, students and registered disabled visitors. Provisions for visitors with accessibility needs are available.
- For more information, visit the Poppies on the Pier website.